2 2
3 3
Kinemax received three rounds of financing. 4 4
50 Million Euro in 2009, 5 5
another 50 Million Euro in 2010. 6 6
and 40 Million Euro in 2012. 7 7
Let's show that on the timeline. I will select one of the blocks that we used in the upper part of the slide 8 8
and copy it. 9 9
Let's move it below the timeline. 10 10
Ok. In order to be able to modify it we need to ungroup its elements. I'll ungroup block by using the Ctrl, Shift and G shortcut. 11 11
Let's order the elements. 12 12
First goes the dot, 13 13
which has to be aligned with the other dots on the timeline. 14 14
Then we can position the line below the dot. 15 15
We will not need the office opening icon, hence I can delete it. 16 16
It will be replaced by an icon with dollar signs - 17 17
given that we want to describe rounds of financing. 18 18
We don't need the national flag, 19 19
so let's erase it. 20 20
The last thing that I will do is place the two text boxes below the icon and modify their contents. 21 21
The one in bold would say "Financing 2009", 22 22
while the other would describe that this was the first round of financing and 50 Million Euro were received. 23 23
Let's select all of the elements of this block and group them. 24 24
I will copy and paste the block two times in order to show the other two rounds of financing. 25 25
Ok. Let's align the three elements. 26 26
Now we need to ungroup them 27 27
and modify the text boxes. 28 28
The second round of financing was in 2010 29 29
and it amounted to 50 Million Euro. 30 30
The third round of financing was in 2012 31 31
and it was for the sum of 40 Million Euro. 32 32
Kinemax acquired a company in 2010 and this is how it started its British operations. 33 33
This is a significant event that has to be included on the timeline. 34 34
I will select some of these ready elements, 35 35
copy them and position them exactly below the opening of the UK Office. 36 36
Then we can modify the text to "Acquisition of Moviez" for 25 Million Euro. 37 37
We want to convey to our audience 38 38
easy and clear messages. Let's add an icon and now our audience will clearly associate the 39 39
entry in the UK market with the acquisition of "Moviez". 40 40
The last event that we will include on the timeline is the new type of service that the company plans to introduce in its cinemas - 41 41
"event rooms". 42 42
Let's group the block of elements describing the third round of financing 43 43
that the firm received, using Ctrl + G as usual. 44 44
Then Copy and Paste it. 45 45
I'll align the two blocks to the top. 46 46
Ok. Now we can ungroup the new blocks by holding Ctrl, Shift and pressing G. 47 47
Let's remove the dollar sign icon and add another icon indicating that a new service will be introduced. 48 48
Finally, I'll modify the content of the two text boxes. The first one will state that a new service line will be introduced in 2014, 49 49
while the second one will indicate to our audience that the new service line will be named "Event rooms". 50 50
This completes our timeline slide. 51 51
It is a very easy to understand scheme clearly showing the important events that occurred for 52 52
Kinemax. In our next video we will present the company's business model. 53 53
Thank you for watching!